#TITLE_ALTERNATIVE#

• Main Author: Syah Aditya Jayawisnuwardhana (NIM : 19013152), Ramadhan
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/23821
• Institution: Institut Teknologi Bandung

It is undeniable that social media development is currently at its peak. Instagram is <br /> <br /> one of the fastest growing social media, reaching 400 million users since its launch in <br /> <br /> October 2010. Instagram became very popular with the public because it displays <br /> <br /> visual images in the form of photos or videos that attract more attention from users of <br /> <br /> social media than just writing. Travel blogger is one type of Instagram users are <br /> <br /> mostly found in Instagram. Given the development of the world of tourism is <br /> <br /> increasing from year to year, the growth of travel bloggers as one of the triggers of the <br /> <br /> growth of tourism is an interesting activity to be studied in social media. Travel <br /> <br /> bloggers usually use Instagram as the main social media linked to their own blogs. <br /> <br /> Some companies engaged in the field of tourism using travel bloggers services to <br /> <br /> promote their business activities through Instagram travel blogger account. Travel <br /> <br /> bloggers in Instagram selected as a media campaign of his business activities because <br /> <br /> it is considered to have popularity in social media which perfomance is continuing to <br /> <br /> rise. Apart from side activities as a promotional container for several companies, <br /> <br /> travel bloggers also act as social media manager and marketers of their own accounts. <br /> <br /> The purpose of this research is to describe the strategy of 8 travelblogger Instagram <br /> <br /> account originating from Indonesia. The framework of the photo-making strategy and <br /> <br /> the management of the number of photo postings are submitted based on the analysis <br /> <br /> of the photo content that has been done from the sample accounts. Photo analysis is <br /> <br /> emphasized because the main product of blogger travel lies indeed in the way photos <br /> <br /> are produced. Photos are more visible visual subject and can not be overstated by <br /> <br /> writing language. The analysis of growth follower is done to know the making of <br /> <br /> photo contents most possible to attract user interest instagram and in accordance with <br /> <br /> current trend. The theories on the aspect of the photo are used to translate the <br /> <br /> characteristics of the photos uploaded by the sample accounts. The expected result of <br /> <br /> this strategy is the loyal attitude of the follower and the growing growth of Instagram <br /> <br /> travelblogger account community from Instagram users' interest in the blogger's travel <br /> <br /> account.