PROPOSE INNOVATION ON BUSINESS MODEL FOR ORGANIC VEGETABLES (CASE STUDY LYCO FARM)

• Main Author: Amanna Dzikrillah Lazuardini Luqman Al Hakim 29114797, RR
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/24114
• Institution: Institut Teknologi Bandung

Organic products, especially organic vegetables have a wide-range market <br /> <br /> <br /> <br /> potential and a very promising business prospects.. This study aim is to see a new <br /> <br /> <br /> <br /> market for organic products, especially vegetables for Lyco Farm companies. In <br /> <br /> <br /> <br /> this research author used qualitative and quantitative approaches. Qualitative is <br /> <br /> <br /> <br /> used to validate the accuracy of finding and makes interpretation of the data and <br /> <br /> <br /> <br /> quantitative data will provide more complete understanding of research problem. <br /> <br /> <br /> <br /> <br /> Based on the result, Lyco farm can sell its products in tourist areas for ages over <br /> <br /> <br /> <br /> 21 years as souvenirs. In the psychographic segment, buyers are divided into <br /> <br /> <br /> <br /> different groups based on personality and value. Vegetable sales are devoted to a <br /> <br /> <br /> <br /> healthy lifestyle, and make it a trend among people. In behavioral segmentation, <br /> <br /> <br /> <br /> buyers are divided into groups based on their knowledge, attitude, use, or <br /> <br /> <br /> <br /> responses to a particular product. Their knowledge of healthy vegetable products <br /> <br /> <br /> <br /> is increasing so as to encourage the sale of vegetable products in an easily <br /> <br /> <br /> <br /> accessible place. <br />