SERVICE MARKETING MIX PERCEPTION AND VISITING INTENTION: CASE OF SHELTER CAFE & BAR BANDUNG
The purpose of this study is to understand the customer intention towards visiting Shelter Cafe & Bar and its relationship with service marketing mix. Using quantitative method, researcher used questionnaire to collect data that will be spread to 365 respondents. <br /> <br /> Samp...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/24214 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |