THE MEASUREMENT OF THE EFFECT OF BRAND NAME TIME PLACEMENT IN ADVERTISING VIDEO TO BRAND RECALL
YouTube have billions of users, approximately one-third of the Internet users around the world. This situation can be an opportunity for a company to communicate and <br /> <br /> attract their target market, especially through the advertising. In 1960, Coke and Pepsi companies were th...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/24219 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |