THE IMPACTS OF SERVICE QUALITY AND PERCEIVED VALUE TOWARDS TELKOMSEL’S PREPAID SUBSCRIBERS SATISFACTION : A STUDY OF TELKOMSEL’S VIDEOMAX

THE IMPACTS OF SERVICE QUALITY AND PERCEIVED VALUE TOWARDS TELKOMSEL’S PREPAID SUBSCRIBERS SATISFACTION : A STUDY OF TELKOMSEL’S VIDEOMAX

Telkomsel launched VideoMAX in November 2016 to gain higher market share in a tight competition in telecommunication industry. The service is a data package contains video streaming quota to watch movies or TV series through video-on-demand applications (HOOQ & Viu). This study aims to explore T...

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Bibliographic Details
Main Author: Sekar Prasetya, Savitri
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/24240
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Institution: Institut Teknologi Bandung
Language: Indonesia

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https://digilib.itb.ac.id/gdl/view/24240

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