INTEGRATED TOURISM DESIGN: BANDUNG LIFE PARK IN WEST JAVA

• Main Author: VIANITYA KUSUMA 29115104, SONIA
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/24349
• Institution: Institut Teknologi Bandung

Tourism is a sector that greatly affects the country's foreign exchange because this <br /> <br /> <br /> <br /> sector occupies rank 4 of the ranking of foreign exchange of tourism to the 11 largest goods <br /> <br /> <br /> <br /> exports based on data from the Ministry of Tourism. In addition, the development of the <br /> <br /> <br /> <br /> tourism sector has been increasingly evident from various awards received by Indonesia from <br /> <br /> <br /> <br /> ASEAN, the UN, to halal tourism in 2015-2016. This happens due to the increasing number of <br /> <br /> <br /> <br /> tourists from year to year. West Java Province is the most visited province. Bandung Life Park <br /> <br /> <br /> <br /> is a tourism business which integrates various sectors in one development area. The design <br /> <br /> <br /> <br /> concept of new destination area need to overview trends for planning based on the interests of <br /> <br /> <br /> <br /> tourists. This study was conducted the concept of integrated Bandung Life Park tourism plan <br /> <br /> <br /> <br /> and diversified advantages and attractions to other tourism concepts. <br /> <br /> <br /> <br /> It is necessary to analyze internal and external management and related areas by using <br /> <br /> <br /> <br /> SWOT analysis aimed at identifying the strengths, weaknesses, opportunities, and threats <br /> <br /> <br /> <br /> underlying the emergence of different types of tourism. Furthermore, ANOVA analysis <br /> <br /> <br /> <br /> determine the interest of tourists on every type of tourism offered. Management aspect analysis <br /> <br /> <br /> <br /> ss engaged by Segmentation, Target, and Positioning (STP) understanding the market share <br /> <br /> <br /> <br /> and attractions which has to be created. While advantages and eminence among Bandung Life <br /> <br /> <br /> <br /> Park with other competitor analyzed with 4P analysis of product, price, place, and promotion. <br /> <br /> <br /> <br /> After doing all the analysis, Kriya Tekstil, Qur'an Village, Agro-tourism, and Sports <br /> <br /> <br /> <br /> and Gaming are a kind of tourism that can be offered by Bandung Life Park which consider <br /> <br /> <br /> <br /> the concept of tourism and another aspect such as : motivation, tourism type, tourism activity <br /> <br /> <br /> <br /> and culture. We also found market share of each type of tour. In textile crafts for example only <br /> <br /> <br /> <br /> tourists with certain age, gender, income are attracted to the textile craft area. In Qur'an Village, <br /> <br /> <br /> <br /> tourists with particular age, gender and income are attracted to the Qur'an Village area. While <br /> <br /> <br /> <br /> the types of tourism Agro-tourism, Sport and Games have common certain age and income that <br /> <br /> <br /> <br /> attract to them but men and women are interested in both Agro and Sport. In addition to the <br /> <br /> <br /> <br /> type of tour that is the choice of tourist attractions of every type of tourism is Khazanah Kriya <br /> <br /> <br /> <br /> Textile area focus on Modern Fashion (Moslem Fashion), Khazanah Taman Qur'an focus on <br /> <br /> <br /> <br /> the content of the Qur'an (audiovisual), the development of Hydroponics (Water Saving <br /> <br /> <br /> <br /> Cultivation), and Riding a Horse during archery using a hero suit. New Experience of <br /> <br /> <br /> <br /> attractions are distinct advantages and attractions. <br /> <br /> <br /> <br /> Bandung Life Park integrated tourism accommodates various types of tourism in one <br /> <br /> <br /> <br /> area namely Kriya Tekstil, Qur'an Village, Agro Tourism, and Sports and Games. Therefore <br /> <br /> <br /> <br /> the concept of integrated tourism Bandung Life Park is equipped with various attractions to <br /> <br /> <br /> <br /> have a high appeal to tourists because it provides a variety of needs and desires of tourists. <br /> <br /> <br /> <br /> Besides, integrated tourism design can make it easier for tourists to optimize travel time by <br /> <br /> <br /> <br /> doing various activities only in Bandung Life Park area. <br />