EVALUATING CUSTOMER LEVEL OF LOYALTY BASED ON THE USE OF LOYALTY CARD AT COKOTETRA E IN BANDUNG
Cokotetra Café is a coffee shop that located on Jalan Dago, Bandung, which serves coffee drinks as a main menu. Cokotetra Café was established in 2012 and now the cafe is trying to run a new strategy, which is creating loyalty card for its customers. The cafe owner aims to get through this new...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/24656 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |