CONJOINT ANALYSIS,MAXIMUM UTILITY MODEL,PREFERENCES,MARKET SHARA, CONJOINT ANALYSIS SIMULATION, UTILITY OR PART -WORT
In order to face competitions, a company must aware of every change that happens which can affect consumer behavior change process of purchasing decision making. A consumer‟s behavior deals with the consumers effort to make purchasing decision. In the purchasing decision making process, th...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/24980 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |