VALUE FOCUSED THINKING TO DETERMINE ALTERNATIVE STRATEGIES IN BERKAH JAYA FLORIST BUSINESS

• Main Author: KURNIA LEFITRA (19014078), ADHO
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/24986
• Institution: Institut Teknologi Bandung

One of the products that Indonesians typically use to reward certain moments is a flowered board or commonly called a florist. Florist is one form of entrepreneurial activity that sells flowers in the form of series. The flower giving of the board itself, is actually has a meaning as a symbol of appreciation of an achievement, from the sender of the flower board to the recipient. Flowered boards are usually also used to give to relatives who are in mourning, as symbols sympathize (Twsflorist, 2016). Berkah Jaya is one of the flower board company located in Bandung and has been innovating in making its products. Berkah Jaya is a start-up company engaged in creative industry and was established in August 2017. According to Berkah Jaya owner, Mochamad Ramdhani (2017), Berkah Jaya implements several strategies in dealing with the tight flower market competition. One way is to modify the display of flower board products with a design that is not monotonous. Flower display design board made by Berkah Jaya changed drastically until it did not use the original flowers as the basic ingredients of manufacture, but this is the main attraction of the board interest from Berkah Jaya company products. <br /> <br /> For 3 months since its establishment, the demand for Berkah Jaya order has continued to increase. In August there were 23 orders coming in, then 25 orders in September, and 27 orders in October. The main thing that caused the high demand of Berkah Jaya flower board product is because Berkah Jaya innovation product is the first product in Indonesia. High demand orders are a promising business opportunity for Berkah Jaya companies. But every month, Berkah Jaya on average is only able to do half of the number of incoming orders, because the conditions experienced Berkah Jaya in accordance with the authors have explained in the background. Therefore Berkah Jaya has not gained maximum profit. <br /> <br /> Based on the results of the Cost Benefit Analysis that has been done, it can be concluded that there are several possible alternatives to be applied by the company Berkah Jaya within a period of one year to achieve goals to be achieved by the company. Once we know some possible alternatives to apply, then we create a timeline of alternative implementation in order to know the right time to run the alternatives.