THE DETERMINANT OF INDONESIAN INVESTORS TOWARDS REAL ESTATE INVESTMENT TRUSTS BUYING DECISION

• Main Author: Yusya (19015168), Ahmeidy
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/25212
• Institution: Institut Teknologi Bandung

Real Estate Investment Trust is a product which was created for the investors to have some real <br /> <br /> estate assets and from the profit of the asset, the investor would get revenue. REITs introduced to <br /> <br /> public in 1960 when public law 86-779 which called the Cigar Excise Tax Extension is signed by <br /> <br /> President Dwight D. Eisenhower in United States which give opportunity to invest in real estate <br /> <br /> which produce income for the investors. In Indonesia PT. Ciptadana Asset Management become <br /> <br /> the pioneer to launch REITs in 2012 in Indonesia. After 6 years, REITs product remain unchanged, <br /> <br /> PT. Ciptadana is the only one who have REITs in their product line up. While being a popular <br /> <br /> investment product in U.S, REITs are still not well known among Indonesian investors. Many <br /> <br /> research is done to understand the product it selves, and the research about the REITs market are <br /> <br /> still rare to found. Thus many previous study talks about the relation between financial literacy <br /> <br /> and inclusion, also about the market preference towards financial service and product. The research <br /> <br /> shows it is true that Indonesian people is not aware of this product. Investment Literacy also <br /> <br /> become the variable that significantly affect the buying decision of REITs. Furthermore, there are <br /> <br /> nine out of thirteen variables that also can be the factors that leads people to buying the product.