Proposed Marketing Strategy for Notebook Product (Case Study Basic B)

Creative industry is one of the growing industry in Indonesia, which also one of the biggest GDP (gross domestic product) distributor in Indonesia. Beside, craft industry is placed at 3rd rank from 15 creative industry sub-sectors in Indonesia. Hence, Basic B, a home industry which produces light-we...

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Bibliographic Details
Main Author: Fauziyyah - 29116515, Alif
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/25368
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Institution: Institut Teknologi Bandung
Language: Indonesia
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