ANALYZING THE EFFECT OF VISUAL SERVICESCAPE AESTHETICS ELEMENTS ON CONSUMER RESPONSE: A STUDY OF THEME RESTAURANT
Introduction The competition between restaurant industries in Indonesia has gone fiercer day by day. In order to survive in the industry, restaurants in Indonesia need to differentiate themselves and make the best visual servicescape aesthetics to be more appealing and pleasing considering that thes...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/25386 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |