THE IMPACT OF USING INDONESIAN SUPERMODEL ON ADVERTISING TO CONSUMER BUYING BEHAVIOR ON INDONESIAN FASHION PRODUCTS
In order to make a fashion brand to be a successful business, there are many strategies need to be conducted. One of them is making an attractive advertisement. One of advertising strategy that may help the brands to catch consumer’s eyes in making an attractive advertisement is to use attractive mo...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/25401 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |