ANALYZING ORGANIZATIONAL CAPABILITIES AS A STRATEGY TO IMPROVE COMPANY PERFORMANCE AT PT GUTENINC GROUP BANDUNG

• Main Author: Abdillah/ 29116507, Arief
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/25752
• Institution: Institut Teknologi Bandung

Creative Economy is one of the sectors that is expected to be a new national economic power in the future, along with the increasingly degradation of natural resources every year. West Java is become the creative economy exporters province number one in Indonesia. As we know Bandung is known as the city of fashion, currently fashion industry in Bandung is very competitive, the company involved in this industry not only compete with local companies, but also compete with foreign brands whose have the same market share that segmenting. <br /> <br /> Guten Inc. is a local fashion brand from Bandung which was founded in 2011. Guten Inc. has a vision to become a well-known brand, and is well-known in both local and international markets. The success of Guten Inc depends on how employees can provide services and a quality that is in line with customer expectations and desires. There are several internal problems within Guten Inc, most of the problems arise regarding organizational capability such as does not have clear structure organization, doesn’t able to measure employee performance. To stay competitive, Guten Inc must have the ability to distinguish Guten Inc from their competitors. Therefore, this research is to identify the capabilities of Guten Inc and identify capabilities that need to be improved by conducting an Organizational Ability Assessment. <br /> <br /> Before perform a capability assessment this research use factor analysis to simplify the elements that used to perform capability assessment. The current assessment result is a number of scores obtained from respondents' answers to questions or statements regarding Organizational Capability that consist of several elements. The desired assessment result is doing by using AHP Method to determine which capability become the priority of the company. The finding of this research is there are six organizational capabilities that formed, there are two capabilities that become the highest score from the result of the assessment. And the last by doing comparison between current capability assessment and desired capability assessment to know the capability that need to improve, the result is there are three main capabilities that Guten Inc need to improve.