PROPOSED BUSINESS STRATEGY FOR A SMALL MEDIUM ENTERPRISE (SME) IN MUSLIM FASHION INDUSTRY CASE STUDY: WANOJA HIJAB

Wanoja Hijab is a Small Medium Enterprise (SME) which engaged in the Muslim fashion industry. Wanoja Hijab was established in January 2017 by a couple named Mr Asep and Mrs Ulfa. Wanoja Hijab, which uses agents as distribution channels of Wanoja Hijab products, initially only has 20 agents, most of...

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Bibliographic Details
Main Author: Naufal NIM 29116441, Ariq
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/25789
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Institution: Institut Teknologi Bandung
Language: Indonesia