PROPOSED BUSINESS STRATEGY FOR A SMALL MEDIUM ENTERPRISE (SME) IN MUSLIM FASHION INDUSTRY CASE STUDY: WANOJA HIJAB
Wanoja Hijab is a Small Medium Enterprise (SME) which engaged in the Muslim fashion industry. Wanoja Hijab was established in January 2017 by a couple named Mr Asep and Mrs Ulfa. Wanoja Hijab, which uses agents as distribution channels of Wanoja Hijab products, initially only has 20 agents, most of...
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Format: | Final Project |
Language: | Indonesia |
Online Access: | https://digilib.itb.ac.id/gdl/view/25789 |
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Institution: | Institut Teknologi Bandung |
Language: | Indonesia |