Determinants Of Consumer’s Purchase Intention For Online Shopping Hijab Fashion Products

The popularity of Hijab and Muslim fashion in Indonesia has been on the rise. A growing number of Indonesian women are wearing veil or headscarf in the world's most populous Muslim majority market. The purpose of this research is to understand the determinant factors of online consumer’s pur...

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Bibliographic Details
Main Author: Zakiya Kamila / 29116025, Awlina
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/25957
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Institution: Institut Teknologi Bandung
Language: Indonesia