INFORMATION ACCEPTANCE OF ELECTRONIC WORDS OF MOUTH (EWOM) AND PURCHASE INTENTION THROUGH HAUL VIDEOS YOUTUBE
Haul video is a new platform of EWOM that provides honest feedback towards fashion products that <br /> <br /> <br /> <br /> less persuassive and more attractive visual and information than heavy pages of fashion magazine. <br /> <br /> <br /> <br...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/25969 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |