UNDERSTANDING DIVERSITY IN SBM ITB: A COMMUNICATION STYLE APPROACH

• Main Author: Bill Kautsar (19014050), Barikh
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/26030
• Institution: Institut Teknologi Bandung

An educational institution will consist of a variety of individuals with different backgrounds. The number of backgrounds will affect the environment of an institution. One aspect that makes an environment is a style of communication. Communication style is a method of communication by an individual to communicate with other individuals. The number of individuals results in many communication styles. In this study, the author aims to find out the communication style that is most dominant in the SBM ITB environment and how the difference is between one style of communication with each other. The author uses descriptive qualitative method by filling out the "P Case" questionnaire to 129 individuals in SBM ITB with a confidence level of 94%. The results found by the writer are that the most dominant communication style is the Idea Style and the least dominant is People Style. The author advises that in dealing with the SBM ITB environment, several adaptations are needed to fit the communication style with the SBM ITB environment.