BUSINESS STRATEGY TO OPTIMIZE SUSTAINABLE COMPETITIVE ADVANTAGE OF SARI PAN PACIFIC HOTEL JAKARTA
Sari Pan Pacific Hotel is one of four star hotels in Jakarta. The problems found in this hotel are sales revenue that did not reach the target for two consecutive years and sales revenue declined for two consecutive years. The management hopes to get a six percent sales increase for each year over t...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/26048 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |