THE IMPACT OF ONLINE PRODUCT REVIEW ON YOUTUBE TOWARD PURCHASE INTENTION OF SMARTPHONE
YouTube is one of the largest social media in the last 5 years. Website that provides the means of watching videos and users who can upload their own video is quite a lot of attention of the people of Indonesia. Became the third order as social media visited by Indonesian average as much as 14,5 bil...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/26278 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |