Updating the Value Proposition of Public Transportation: A Way to Re-Grab Millennial Customers (A Study Case of Angkot in Bandung City)
Angkot, the largest public transportation mode in Bandung City, still has an important role for the mobility of citizens in Bandung City. Lately, Angkot has experienced a drastic decrease in revenue primarily because Angkot is unable to compete with new entrants in the public transportation industry...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/26455 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |