PROPOSED BUSINESS STRATEGY USING BLOCKCHAIN FOR LANGITBIRU TRAVEL BUSINESS

• Main Author: Setiawan/29115002, Demsy
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/26473
• Institution: Institut Teknologi Bandung

Lately emerging technology called blockchain. If previously every recording of transactions is only managed and recorded on the one hand, with blockchain technology, the recording of every transaction is published on all internet networks and accessible to the public. When the transaction is recorded in the global ledger (blockchain technology network), it is almost impossible for anyone to remove the transaction records. Transactions using blockchain technology are peer to peer. So, a data (can be a message, money, or important information) can be moved from one user to another without the help of a third party to process it. With blockchain, we no longer need to rely on a single server because all transactions are duplicated across the network, avoiding various forms of fraud due to modified data, server downs, or hacked accounts. Blockchain technology has its own advantages. Among them, more efficient because it can reduce transaction costs, transparent because it can be accessed public, high security level, and able to minimize human error cases Not only that, blockchain technology can also be applied to a variety of business one of the travel business because all transactions are computerized and recorded automatically. Nevertheless, for the massive application of travel industry, including in this country, there should be various tests and in-depth study on the benefits and risks. <br /> <br /> <br /> <br /> <br /> <br /> <br /> This research uses descriptive qualitative, beginning with literature study, then internal and external analysis of company through business model canvas, business process model and customer journey map. From the analysis results found an increase in each analysis tool used is the emphasis on transparency in the business model canvas, then emphasis on the order process in the business process model, and emphasis on local travel agencies connected to provide services. All of these points are then included in all analytical tools as the improvement and implementation of blockchain in the Langitbiru company for the future. <br /> <br /> <br /> <br /> <br /> <br /> <br /> Keywords: Blockchain, business model, business process, customer journey map <br />