BUSINESS DEVELOPMENT PLAN FOR DIVERSIFICATION (CASE: QUEENBEE BOUQUET TO EASTER EAR)
Queenbee Bouquet is an artificial flower made by acrylic handmade product with online based. However, after running almost one year, Queenbee Bouquet faced an increasingly complex market, increasing of competition among competitors, and decline stage in product life cycle that impacted company in un...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/26511 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |