STRATEGIC ACTION PLAN TO IMPROVE ONLINE CUSTOMER EXPERIENCE BASED ON ONLINE CUSTOMER JOURNEY: A CASE OF BUMI AKI RESTAURANT
<br /> <br /> Customer-to-customer interaction through social media become one of popular activities and also creating opportunity for firms. Many businesses began using social media as a marketing channel, especially for businesses whose targeted digital generation Y as their target ma...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/26549 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |