VISUAL ADOPTION OF BIKERS STYLE AND FACTORS INFLUENCING FESYENSTYLE OF BANDUNG YOUNG PEOPLE

• Main Author: Widowati (NIM: 27115064), Dewi
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/26563
• Institution: Institut Teknologi Bandung

Bikers fashion style or known as 'motorcycle outlaw' is one of the sub of street <br /> <br /> style that appeared in 1947 to 1950 in Southern California. The style which is <br /> <br /> identical with rock and roll music is a blend of masculine image and existential <br /> <br /> freedom, which gives big impacts on the outlaw style. This trend was further <br /> <br /> strengthened by the California boom followed by World War II. Along with the <br /> <br /> presence of rock and roll music, the motorcycle is also called as steel horse in <br /> <br /> along with the release of electric guitars, skate boards, and snowboards as a tool <br /> <br /> that symbolizes youth culture in the 20th century. This type of fashion item <br /> <br /> consists of captain hat, motorcycle jacket, white t-shirt (adopted from US Navy <br /> <br /> 1913), black leather glove, leather belt/brown leather belt with standard belt, <br /> <br /> branded jeans, and engineer boots. Along with the development of the era and the <br /> <br /> acculturation process bringing fashion style bikers at the time, culture, and place <br /> <br /> in Bandung-Indonesia make the original characters change/shift following the <br /> <br /> current fashion trends, especially among young people of Bandung. The <br /> <br /> formulation of the problem in this research are: 1. How the process of visual <br /> <br /> adoption of the original character of fesyenbikers style with the existing culture in <br /> <br /> Indonesia ?, 2. How is the visualization of bikers style shift that occurred in <br /> <br /> Bandung-Indonesia ?, 3. What factors affect the tastes among young people <br /> <br /> Bandung to the style of dress bikers ?. This study uses a qualitative approach / <br /> <br /> descriptive analytic study, with media studies including object analysis based on <br /> <br /> the theory of fashion style from head to toe by Takamura. The findings of this <br /> <br /> research are the shifting of uniforms in bikers style that developed in Bandung <br /> <br /> due to cultural, economic, and saturation among young people of Bandung to <br /> <br /> distro / clothing that has the same concept / impressed flat & mainstream. Without <br /> <br /> removing the element and the image of bikers style used, the imitation process of <br /> <br /> that style belongs to the connotative semiotics (metaphor, simile: mimesis & <br /> <br /> stilation), the outline is that the imitation process of displayed design has a visual <br /> <br /> which may be very low because of the achieved similarity tends to be an activity <br /> <br /> that seems 'cheap'. On the other hand, there is also a process of imitation of one <br /> <br /> object by exaggerating one part and reducing one part to another, where the <br /> <br /> similarity factor that occurs can still be caught by perception, but high visual <br /> <br /> quality can still be achieved because compromise is still very possible. It can be <br /> <br /> concluded with 'eclectic', i.e. the adoption of various sources of style/reference <br /> <br /> without accountability.