HOW TO ACTIVATE A SOCIAL MEDIA CONTENT STRATEGY FOR YOUR SCHOOL AND GET THE AUTHORITY IN A YEAR
With so many people today using smartphones and tablets, the digital world is everywhere. And with more people being online, <br /> <br /> social media has skyrocketed as a main form of communication for users, and this revolution is not an exceptional for a Higher <br /> <br /&...
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id-itb.:265672018-05-14T15:21:12ZHOW TO ACTIVATE A SOCIAL MEDIA CONTENT STRATEGY FOR YOUR SCHOOL AND GET THE AUTHORITY IN A YEAR Oka (19012196-1), Dezky Indonesia Final Project INSTITUT TEKNOLOGI BANDUNG https://digilib.itb.ac.id/gdl/view/26567 With so many people today using smartphones and tablets, the digital world is everywhere. And with more people being online, <br /> <br /> social media has skyrocketed as a main form of communication for users, and this revolution is not an exceptional for a Higher <br /> <br /> Education Institutions (HEIs). <br /> <br /> As one of an HEIs, SBM ITB has its own needs to establish a documented plan for a strategy in order to engage its community <br /> <br /> and prospective students’ candidate through a content that created on social media while also consistently delivering the value, <br /> <br /> telling a story and giving its audience an accurate perceptions of what the school is like, the work that SBM ITB are doing and <br /> <br /> how it’s different from some of other top schools, effectively. <br /> <br /> The main purpose of this study is to bring a guidance for SBM ITB in implementing its social media content strategy for the first <br /> <br /> year since the activation, alongside with the social media content strategy guidance, the study also bring a guidance in creating a <br /> <br /> social media content, the SBM ITB profile and the implementation matrix to make a strategy systematically effective to be <br /> <br /> executed today and in the future implementation. <br /> <br /> As the success measurement of this social media content strategy was achieved, SBM ITB is going to get a bigger benefit as it is <br /> <br /> going to get an authority as a leading international business school from Indonesia on social media. text |
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With so many people today using smartphones and tablets, the digital world is everywhere. And with more people being online, <br />
<br />
social media has skyrocketed as a main form of communication for users, and this revolution is not an exceptional for a Higher <br />
<br />
Education Institutions (HEIs). <br />
<br />
As one of an HEIs, SBM ITB has its own needs to establish a documented plan for a strategy in order to engage its community <br />
<br />
and prospective students’ candidate through a content that created on social media while also consistently delivering the value, <br />
<br />
telling a story and giving its audience an accurate perceptions of what the school is like, the work that SBM ITB are doing and <br />
<br />
how it’s different from some of other top schools, effectively. <br />
<br />
The main purpose of this study is to bring a guidance for SBM ITB in implementing its social media content strategy for the first <br />
<br />
year since the activation, alongside with the social media content strategy guidance, the study also bring a guidance in creating a <br />
<br />
social media content, the SBM ITB profile and the implementation matrix to make a strategy systematically effective to be <br />
<br />
executed today and in the future implementation. <br />
<br />
As the success measurement of this social media content strategy was achieved, SBM ITB is going to get a bigger benefit as it is <br />
<br />
going to get an authority as a leading international business school from Indonesia on social media. |
format |
Final Project |
author |
Oka (19012196-1), Dezky |
spellingShingle |
Oka (19012196-1), Dezky HOW TO ACTIVATE A SOCIAL MEDIA CONTENT STRATEGY FOR YOUR SCHOOL AND GET THE AUTHORITY IN A YEAR |
author_facet |
Oka (19012196-1), Dezky |
author_sort |
Oka (19012196-1), Dezky |
title |
HOW TO ACTIVATE A SOCIAL MEDIA CONTENT STRATEGY FOR YOUR SCHOOL AND GET THE AUTHORITY IN A YEAR |
title_short |
HOW TO ACTIVATE A SOCIAL MEDIA CONTENT STRATEGY FOR YOUR SCHOOL AND GET THE AUTHORITY IN A YEAR |
title_full |
HOW TO ACTIVATE A SOCIAL MEDIA CONTENT STRATEGY FOR YOUR SCHOOL AND GET THE AUTHORITY IN A YEAR |
title_fullStr |
HOW TO ACTIVATE A SOCIAL MEDIA CONTENT STRATEGY FOR YOUR SCHOOL AND GET THE AUTHORITY IN A YEAR |
title_full_unstemmed |
HOW TO ACTIVATE A SOCIAL MEDIA CONTENT STRATEGY FOR YOUR SCHOOL AND GET THE AUTHORITY IN A YEAR |
title_sort |
how to activate a social media content strategy for your school and get the authority in a year |
url |
https://digilib.itb.ac.id/gdl/view/26567 |
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1822921949295149056 |