ANALYZING SUCCESS CHARACTERISTICS IN CROWDFUNDING CAMPAIGN TO BE IMPLEMENTED IN INDONESIA
In these pasts few years, crowdfunding has grown rapidly as a way to entrepreneurs collect <br /> <br /> money from the crowd through online-based platform. Crowdfunding practice also become <br /> <br /> popular in Indonesia, whether for social project or business project. H...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/26718 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | In these pasts few years, crowdfunding has grown rapidly as a way to entrepreneurs collect <br />
<br />
money from the crowd through online-based platform. Crowdfunding practice also become <br />
<br />
popular in Indonesia, whether for social project or business project. However, it is still not clear <br />
<br />
what makes a crowdfunding successfully funded. Because of the lack of studies in that field, <br />
<br />
this study conducted to analyzing success characteristics in crowdfunding campaign. This <br />
<br />
study used a qualitative approach to previous study and analyzing 50 successfully funded <br />
<br />
project in Kickstarter. Questionnaire are also being conducted to 115 respondents to find out <br />
<br />
the preference and perception of people in Indonesia about crowdfunding. The result of this <br />
<br />
study shows that 9 factors influencing the success chance of a crowdfunding campaign such as <br />
<br />
project description, goal, communication features, graphical accompaniment, provision of <br />
<br />
video material, rewards, reviewed, and social media owned. Recommendation campaign <br />
<br />
strategy is also given to be implemented in Indonesia in order to get campaign goal achieved |
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