BRANDING STRATEGY FOR SOCIAL ENTREPRENEURSHIP : A BENCHMARKING APPROACH FOR BUTUHDEKAT
ButuhDekat is an application to connect traditional retail to their customers. The founder sees a phenomena that occured to traditional retail. The expansion of modern retails with huge capital support and a lot of facilities makes customers move from the traditional retail to the modern one. While...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/26736 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |