TRUSTORY EVENT ORGANIZER PROMOTION PROGRAM BY DEVELOPING INSTAGRAM POSTING AGENDA

• Main Author: WEUREN DAUHAN NIM: 29116454, EDFRI
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/26827
• Institution: Institut Teknologi Bandung

Trustory Event Organizer is a new event organizer in Manado city with wedding planner as the main services offer. Wedding is one of the heredity traditions, believed sacred and celebrated by both sides of the bridal families. Using the services of wedding planners is a form of bridal seriousness in preparing the unforgettable moment in life. The wedding organizer service industry is competitively one in Manado. The players must be willing to share the market share with new players but not a few players also fall in the competition. <br /> <br /> <br /> The presence of Trustory Event Organizer in Manado requires the right marketing strategy in order to compete with other competitors. The reputation of a organizer brand greatly influences to consumer purchase decisions. Therefore, many wedding organizer competing to serve a well- design portfolios by managing Instagram post which is one of the current promotional media. Trustory Event Organizer conduct external analysis by performing competitors analysis and internal analysis by performing STP analysis for brand positioning and finding the root cause so it could be able to perform right marketing strategy to increase sale. <br /> <br /> <br /> Content Marketing is an appropriate marketing strategy for building a brand reputation for a new player in service industry. Content marketing tells a story or topic consistenly and periodically in an entertaining and educational manner without hard sell. It provides benefits and values to the target consumer through contents with a goal to be trusted and build the brand reputation until generate a sale. <br /> <br /> <br /> Content Marketing consists of planning, creating, scheduling and publishing. The process start from define the industry map, define marketing objectives and choose target audience. While on the content creation some aspect must be considered like; content material, content formats, content placement and content frequency. And the last, set key performance indicators (KPI’s) to measure the Content Marketing performance. <br />