ANTI-PORNOGRAPHY CAMPAIGN DESIGN FOR 18-22 YEARS OLD MALE COLLEGE STUDENTS

• Main Author: ANDERA (NIM: 17414014), ELBA
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/26894
• Institution: Institut Teknologi Bandung

The research of the anti-pornography campaign is based on the issue of the high numbers of <br /> <br /> pornography consumption in Indonesia specifically by male from millennial. The research <br /> <br /> aims to describe the anti-pornography campaign for 18-22 years old male college student. <br /> <br /> The data used is gathered from interviews and questionnaires aiming at 18-22 years old <br /> <br /> college students. Study of literature and interviews are also used for gathering information <br /> <br /> about pornography. Observation used to get insights for campaign media. This research <br /> <br /> method is descriptive-qualitative with the main theories of campaign, stages of campaign, <br /> <br /> behaviour theory, and AISAS model. The analysis result recommends social campaign with <br /> <br /> narrative approach to make target feels relatable. Online medias are used as primary media <br /> <br /> and traditional medias as secondary media. The focus of the campaign is to show that <br /> <br /> pornography could really affect your daily life. The delivery is done by using ironic locution <br /> <br /> style of language to manipulate targets perception about the message.Media used to deliver <br /> <br /> campaign narrations are youtube web series with the help of other media as amplifer. Tone <br /> <br /> and manner of the campaign is young and provocative. The results of the design intend to <br /> <br /> stop 18-22 years old from compulsive behaviour of consuming pornography.