FACTORS THAT AFFECT HOUSEHOLD WILLINGNESS TO PATRONIZE ON SPAM IKK BANJAR MARGO TULANG BAWANG REGENCY

• Main Author: ROZI - NIM: 25416043 , FAHRUR
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/27082
• Institution: Institut Teknologi Bandung

<p align="justify">Water Supply System of Capital District/ Sistem Penyediaan Air Minum Ibu Kota Kecamatan (SPAM IKK) Banjar Margo, as one of the Tulang Bawang Regency Government policy in presenting public water service, faced problem with the continuing decline in the number of customers and the lack of household (HH) who are willing to be a customers. Recorded in May 2017 only 193 household customer have remain connecting on SPAM IKK, whereas the SPAM IKK plan is estimated to be able to serve 750-1000 HH. The low willingness of the household to patronize on this SPAM IKK will have an impact on the operational financial condition of SPAM IKK, the income earned from the service pay outcome is no longer able to cover operational costs of SPAM, while it is not possible to continue to rely on limited government subsidies. SPAM IKK services may be stalled, which means that government investments are in vain because SPAM IKK no longer provides benefits for regional development and the wider community as its original objectives. <br /> <br /> <br /> Questionnaires distributed to 161 HH divided into 2 categories/ groups, customers and non-customers, to determine what factors that affect household willingness to patronize on SPAM IKK Banjar Margo. Association analysis method with cross tabulation technique and chi-square test is used to see and test the relationship between household willingness to patronize as dependent variable (y) with aspect of SPAM services and household socio-economic characteristic as independent variable (x). The result of analysis show that aspect of SPAM services and household socio-economic characteristic have a significant relation with household willingness to patronize on SPAM IKK. Good qualtiy of SPAM services and good socio-economic condition, will further increase the willingness of the household to patronize on SPAM IKK Banjar Margo.<p align="justify">