NEW PRODUCT DEVELOPMENT STRATEGY OF PAGUYUBAN CAK & NING SURABAYA

• Main Author: RASYADI 29116024, FARIS
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/27184
• Institution: Institut Teknologi Bandung

Paguyuban Cak & Ning Surabaya is a non-profit organization engaged in the promotion of <br /> <br /> tourism and culture in Surabaya.Paguyuban Cak & Ning Surabaya consists of tourism <br /> <br /> ambassadors of Surabaya. Paguyuban Cak & Ning Surabaya is a strategic partner of the tourism <br /> <br /> office to promote tourism in Surabaya. Every year the organization receives 800 million rupiah <br /> <br /> to for annual selection of tourism ambassadors and post-election training. <br /> <br /> The problem in Paguyuban Cak & Ning Surabaya is the income organization that comes from <br /> <br /> the division of entrepreneurship is relatively small. Each year the organization only earns 15 <br /> <br /> million rupiah per year.Small income that the organization has makes Paguyuban Cak & Ning <br /> <br /> Surabaya difficult in preparing the work program and run it. <br /> <br /> The goal of this research is to increase the income of Paguyuban Cak & Ning Surabaya by <br /> <br /> creating new product / service variant. After conducting research on the resources owned by the <br /> <br /> organization, researchers create new service products using new product development strategy <br /> <br /> method in the form of private city tour services. After this new service is officially released, the <br /> <br /> estimated profit to be received by Paguyuban Cak & Ning Surabaya in the first year amounts to <br /> <br /> IDR 89,321,000.