SWITCHING INTENTION MODEL DEVELOPMENT IN BANDUNG HOTEL INDUSTRY
Switching intention in hotel industry is shaped by a variety of factors, such as service performance, customer satisfaction, and switching barriers. Maintaining existing customers becomes more economical than expending marketing costs to attract new customers. Therefore the research on the factors t...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/27322 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |