CORPORATE STRATEGY OF KIMIA FARMA IN DEVELOPING THE BUSINESS IN COSMETIC INDUSTRY TO INCREASE THE PROFIT

BPJS Kesehatan, through the JKN (National Health Insurance) program, is implemented to assist Indonesian people in medical expenses, especially for the underprivileged. One of them is by recommending generic drugs because it has a relatively low price. Generic drugs are recommended as an alternative...

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Bibliographic Details
Main Author: PARAMITHA SATYA (NIM 29316072), GINA
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/27542
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Institution: Institut Teknologi Bandung
Language: Indonesia
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