#TITLE_ALTERNATIVE#

• Main Author: PUTRANDA ILHAM - NIM: 27115034, HAFFI
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/27629
• Institution: Institut Teknologi Bandung

Indonesia has extraordinary natural resources and has known as an agricultural country. A high number of food poisoning cases as impact by use of the pesticide which is founded in Indonesia encourages Government initiating a socialization program in order to inform the proper use of pesticides, which commonly referred to 6T principles. Program is created to share knowledge about the risk of the pesticide. According to the statistics of Sukabumi of the year 2017, Ciengang village, Gegerbitung district, is the largest vegetable suppliers in Sukabumi. Based on observation and interview, infrequent use of digital technology, the intensity use of print media in Ciengang, as well as the absence of illiterate villagers, make print media is used as material to educate farmers. Using design thinking method, Print media including brochures and posters in 6T theme is able to increase the knowledge and awareness of the farmers about usage of pesticides, also support the advisers in order to share information. Farmers responded positively to media due to their suitability with the educational media needed at the Ciengang Village location. Contents have been in accordance with the wishes of farmers who discuss about the use of pesticides. Color, visual images and writings that are read and easily understood by the farmers. It can be concluded by intermediate between farmer and counseler’s desire in term of knowledge transfer. Media solution can be found in the form of brochures and posters. Design that appeal to farmers so media is effective and efficient in its spreading.