DEVELOPING BUSINESS STRATEGY OF WARBIS PRAMA IN FOOD AND FASHION INDUSTRY

• Main Author: AULIA (NIM 29115726), HILMI
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/27874
• Institution: Institut Teknologi Bandung

Warbis Prama is a Business Development Services company. Warbis Prama is part of the Ministry of Cooperation from 2002 until 2014. In 2014 they became independent as they saw the opportunities to commercialize organization from internal and external environment. The opportunities comes from 57 millions number of the total Indonesia SME’s where most of the total numbers came from SME industry This amount of SME’s are the best opportunity for Warbis Prama to expand Warbis Prama business. Furthermore, Warbis Prama had a great partnership to serve and develop the SME as they have been part of ministry of cooperation before. They had so many experiences with Ministry of Cooperation. so Warbis Prama top management level is eligible to run the business. Furthermore they had many project with Ministry of SME. Those experience determine Warbis Prama core value. Having those internal and external factors the management thinks that it is time for Warbis Prama to be commercial. This research are qualitative research that consists of depth interview and focus group discussion (FGD). <br /> <br /> The final result shows that Warbis Prama is eligible to be independent and some input are given to Warbis Prama based on the research and business strategy method. Secondly, Warbis Prama can run the business through business strategy that is appropiate with them in the future. Thirdly, Warbis Prama should implement Warbis Prama strategy in the future that fits with the implementation plan. So, Warbis Prama can developed Warbis Prama business and achieve sustainabillity advantage in the future.