Proposed Marketing Strategy for Outdoor Apparel Brand (CASE STUDY: ARTRE OUTGEAR)

Artre Outgear is a startup fashion brand based on Bandung that focused on making apparel product that can be used for outdoor activities. The difference between ArtreOutgear and other outdoor apparel brand is ArtreOutgear put special focus on the aesthetic aspect of an apparel product. <br />...

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Bibliographic Details
Main Author: Rahmandika Soepian - 29116118, Ilham
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/27978
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Institution: Institut Teknologi Bandung
Language: Indonesia