RESEARCH ON CONCERT MERCHANDISE FOR ITS ATTRACTIVENESS POINTS FOR NON-FANS CONSUMER
Concert’s Merchandise is one of products that is produced for the fans of music <br /> <br /> as a prove that the fans love to the figure of musician so much. However, there is <br /> <br /> a shift of consumers that wear or use merchandise of Purpose concert from Justin &...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/28032 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |