Design Corporate University At Kompas Gramedia

• Main Author: Irawan / 29116003, Indra
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/28037
• Institution: Institut Teknologi Bandung

Competition in business is affecting all industries. All industries have its own reason on why the competition in their business became very tight, but most of them have the same triggers, globalization and digitalization. Globalization and digitalization provide more option for the customer to choose and it caused the business industry has to be more creative in order to gain the market share. To survive in the business, each company has to adapt with the digitalization trend. One of those business areas who get the impact is media business. Digital technology becomes the main aspect that can play a big role to the sustainability of the media company. Kompas Gramedia Group is well known as one of media company in national media industry. Kompas Gramedia Group has a vision of being the largest, best, integrated and scattered company in Southeast Asia through a knowledge-based effort that creates an educated, enlightened, respectful society of diversity and fair prosperity. Unfortunately Kompas Gramedia Group faces a declining revenue, especially in its core business line. The striking fact is Kompas Gramedia Group used to produce 900.000 newspapers a day and now in 2017 they only produce 300.000 newspapers a day, and it caused by digitalization era. Despite the declining revenue, Kompas Gramedia still has an enormous number of employees, more than 20.000. Kompas Gramedia does not lay-off the employee, and decided to upgrade the employee. Upgrading employee can be done by giving training from training center. But Kompas Gramedia could not reach all of the employees by using old traditional training center. The limited resource that Kompas Gramedia has to manage the capability of the employee also becomes another issue. The objective of this research is to solve the problem in Corporate Human Resource Kompas Gramedia related to its project of corporate university named Kompas Gramedia University. According to Mark Allen (2002), corporate university is an educational entity that is a strategic tool designed to assist organization in achieving its mission by conducting activities that cultivate individual and organizational learning, knowledge and wisdom. The framework used to design the corporate university is using corporate university wheel from Prince and Stewart consists of four processes, knowledge systems and processes, network and partnerships, people processes, and learning processes. The implementation plan of this research used ten building blocks from Jeann C. Meister which resulted in the establishment of the vision, governance, funding strategy, products, stakeholders, technology used, measurement system, and communicate strategy for Kompas Gramedia University. The result of this research is a proposed solution for the business issue, and the solution is a design of corporate university.