PROPOSED MARKETING STRATEGY TO INCREASE SALES FOR KIDS FASHION CASE STUDY NEMA BABY SHOP

• Main Author: MAESTI GANI Nim: 29115659, INTAN
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/28076
• Institution: Institut Teknologi Bandung

<p align="justify">Nema baby shop is a business in the field of kids fashion that specialized in children's clothing. Located in Bogor city, which has a strategic location Established since May 2014, this business still grows, Nema baby shop only sales a product with a timeless design. Those products have been selected thoroughly so that the model is not outdated. Nema baby shop only offers affordable price for all society within the shop vicinity/neighbourhood. This research goals are to know the new strategy to increase sales Nema Baby Shop. The approach used in the research is qualitative methods. Interview will be the primary data to collect information from external source. Then, literature review is also used to support analysis as secondary data. Internal data will be analysed using Business Model Canvas, Marketing mix 4Ps Analysis, STP and Strength & Weakness. External factor will be analysed using the Opportunity & Threat, Benchmark Analysis, Service Scape and Layout Analysis. <br /> <br /> <br /> The internal data and external data will be analysed in TOWS Matrix. The proposed solution is reflected in the new marketing mix developed from the interview result and new Layout Analysis. These strategies are the most suitable to do first time based on company’s situation and condition currently. The conclusion explained deeper technical steps to be able to execute the strategy proposed. It is contain an action plan is sets for a year period expect and budgeting plan is made for precise and efficient execution. After proposing the action plan for Nema baby shop, budgeting is necessary to run the action plan.<p align="justify"> <br /> <br /> <br />