ENTREPRENEURSHIP STUDENTS PERSON-BUSINESS FIT ANALYSIS: A STUDY OF SBM-ITB ENTREPRENEURSHIP STUDENTS BATCH 2018

• Main Author: Aulia Rasnadipoetra (19015085), Kidam
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/28488
• Institution: Institut Teknologi Bandung

The writing of this final project aims to find out how congruence the personality of a <br /> <br /> person with career field choice that has been selected. The low level value of congruence <br /> <br /> between personality and the characteristics of a career field is one of the main reasons <br /> <br /> why many researchers studied about the personality compatibilty topic. Entrepreneurship, <br /> <br /> as one of the career field choices becomes the main discussion in this study. There have <br /> <br /> been many studies that explained about the congruence between personality and career <br /> <br /> field to find out how matched the personality with its work environment, and how the <br /> <br /> result affects their interest about their career field choice. <br /> <br /> In this research, author focus on the real case that happened in Entrepreneurship SBMITB <br /> <br /> study program batch 2018. The main goal of this study program is to create a <br /> <br /> generation of young and innovative entrepreneurs. However, almost half of the <br /> <br /> Entrepreneurship SBM-ITB students did not want to continue their own business after <br /> <br /> graduate from this school. The author tried to explore whether the personality of each <br /> <br /> students are congruence with their business field that had been chosen before based on <br /> <br /> Holland’s theory. The subjects of this research were 60 students who were studied in <br /> <br /> Entrepreneurship study program. The instrument used in this research was the Holland’s <br /> <br /> Self-Directed Search (SDS). The author also used the clusters from business field <br /> <br /> categories that have been converted into the Holland codes. <br /> <br /> The results of this research showed that the value of congruence between personality and <br /> <br /> business field that had been chosen by the students have a relatively low score. The <br /> <br /> results also showed that there is significant difference in personality between students <br /> <br /> who want to continue and those who do not want to continue their business. The result of <br /> <br /> the mean score of congruence within the students is 20.77 percent.