COMPARISON OF EFFICIENCY OF INSTAGRAM ADS AND FACEBOOK ADS DURING AND AFTER RAMADHAN: THE CASE OF KABOBS - PREMIUM KEBAB IN BANDUNG
Social media is an online platform that was seen by marketers as an opportunity to market their <br /> <br /> brands, to engage the existing customers, and to reach more potential customers. Instagram and <br /> <br /> Facebook are the two of most popular choice for marke...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/28550 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | Social media is an online platform that was seen by marketers as an opportunity to market their <br />
<br />
brands, to engage the existing customers, and to reach more potential customers. Instagram and <br />
<br />
Facebook are the two of most popular choice for marketers to market their brand, both has their <br />
<br />
own tool to paid advertise in the app, called Instagram Ads and Facebook Ads. To acknowledge <br />
<br />
which of the tool, between Instagram Ads and Facebook Ads, is more efficient will help <br />
<br />
businesses lessen their wasted marketing cost in doing effective strategy, hence the objective <br />
<br />
of the study. Literature review was done to analyze the theoretical background of this research, <br />
<br />
and an experiment done in a food company called KABOBS – Premium Kebab to collect the <br />
<br />
data needed. The data will then be analyzed to gain conclusion(s) and answer(s) to the research <br />
<br />
questions. |
|---|