ANALYSING THE CONTENT BRAND ENDORSEMENT OF HEALTHY LIFESTYLE VLOGGERS BASED ON PRODUCT PLACEMENT, MATCH-UP HYPOTHESIS, AND PARA SOCIAL INTERACTION
Social Media is already a part of everyday life and most of its users are active on YouTube. YouTube, as the most popular site, is a video sharing platform where one of its content is a vlog. Based on the brand perspective, vlog is an effective marketing approach. Currently, the number of vlogs in t...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/28597 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |