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<p align="justify">According to McKinsey, Indonesian consumers have some specific shopping behaviors. They are risk averse and brand loyal. Based on McKinsey‘s survey, 63 percent of Indonesian consumers only buy products with brands they already know. This condition positions them...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/28692 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |