DIGITAL WALLET INTRODUCTORY STRATEGY BASED ON CONSUMER PREFERENCE
M-commerce has a very rapid growth at recent time which is strongly influenced by the high volume of online transactions. Online transactions are favored because it can provide more mobility and cost efficiency to accomplish shopping activity and so does m-commerce. Business environment captured thi...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/28938 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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