PROPOSED MARKETING STRATEGY FOR NON-SUBSIDIZED LPG BRIGHT GAS 5.5 KILOS OF PT PERTAMINA (PERSERO) BY PT SATRIA TRI ENERGI
As a distributor company that is having a cooperation contract with PT. PERTAMINA (Persero) then PT. Satria Tri Energi indirectly also has an obligation to distribute the new product, Bright Gas @ 5.5 Kg (net). Therefore companies need to study their prospective customers. The methodology used by au...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/29230 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |