PENGAMBILAN KEPUTUSAN DALAM PEMILIHAN ALTERNATIF PENINGKATAN KAPASITAS DISTRIBUSI

• Main Author: Idde Marsian, Ester
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/2924
• Institution: Institut Teknologi Bandung

PT X' West Java branch office is a distributor company of consumer goods such as coffee, candies and biscuits. The distribution areas covered by PT X' are Bandung City, Bandung Kabupaten, Tasikmalaya, Sukabumi, Kuningan, Cirebon. The logistic and capacity constraints of having only 12 canvasing car caused the company cannot fully fulfill the demand in 1997. This resulted in lost of sales. For anticipating the increasing demand and preventing the lost of sales, PT X' has decided to increase its logistics and distribution capability. Considering company's policy, projected sales in 1998 will be increased by 50% versus 1997 sales figure. This optimistic projection is based on company's willingness to invest in aggresive marketing activities to grow the brand. In 1999, sales will be increased by 25% versus sales in 1998 and until 2002 projected sales will increase by 10% annualy as competition getting tougher., To increase the logistics and capacity distribution, PT X' consider several alternatives to meet the demand effectively and efficiently. There are d possible alternatives such as adding a number of canvasing cars by leasing the cars, adding a number of canvasing car by buying the cars in cash, adding a number of canvasing car by buying the cars in credit, teasing warehouses with leasing the cars, leasing warehouses with buying the cars in cash and leasing warehouses with buying the cars in credit. This study will provide PT X' with the financial and implication analysis and recomendation, to choose the most suitable solution