INVESTMENT ANALYSIS OF DANGDANGGULA RESTAURANT

• Main Author: Nur Ikhsan-Nim: 29114400 , Muhammad
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/29297
• Institution: Institut Teknologi Bandung

<p align="justify">SATU ESTABLISHMENT is a group of lifestyle business in Bandung. Started in mid 2017, SATU ESTABLISHMENT has a purpose to coordinate all the business unit under its management. The owner of SATU ESTABLISHMENT want to expand her business by building a new concept restaurant. To open a new business required a comprehensive judgment about the prospect of the business itself. As the objective of a business is to make profit, the judgment about the business has to fulfill the finance aspect. The other issue is also the source of fund. As to establish the business require a huge amount of money, the owner needs to find the alternative source fund. To make a right decision, a deep financial management analysis is required. Furthermore, author will conduct the study to provide an analysis towards any option in order to achieve the business’s goals. <br /> <br /> <br /> <br /> <br /> <br /> This study will use two approaches of external analysis, PEST (Politic, Economy, Social, and Technology) and Competitor Analysis. PEST model is conducted to identify the macroecomonic condition that may have an impact on the business. Competitor analysis is conducted to determine Dangdanggula’s strategic position in the market among its competitors. The data required to do both of external analysis is collected by secondary data and observation. For the internal environment, there are two analysis conducted, Business Model Canvas and Marketing Mix. The data required for internal analysis is collected by doing interview and discussion with the CEO of SATU ESTABLISHMENT. Both of external and internal analysis later used to do strategic formulation for business solutions and then the plan to implement the solution. Both of business solution and business implementation will be presented thoroughly in the next part of this study. <br /> <br /> <br /> <br /> <br /> <br /> Investment analysis is being conducted in order to find which source of fund scenario are the best for Dangdanggula. There are the three of source of fundings scenarios the owner can choose to fund the investment. The first one is 50% main investor and 50% another investor. The second one is 50% main investor, 25% another investor, and 25% bank loan. And the last one is 50% main investor and 50% bank loan. Investment evaluation techniques that are being used are Payback Period (PP), Net Present Value (NPV), Internal Rate of Return (IRR), and Profitability Index (PI), and using 25% tax from Earning Before Tax (EBT). Based on the analysis, the best alternative is the first one. The first alternative has an IRR value 26.54%, NPV is Rp 1,447,135,635.33, PBP is 2 years 4 months, and PI is 1.45. <p align="justify"> <br />