FRENCH ATTITUDE TOWARDS TRAVEL BLOGGERS’ INSTAGRAM POSTS: A STUDY ON IMAGE TYPES AND THEIR ENGAGEMENT AMONG FRENCH AUDIENCE

• Main Author: Ridzkya (19015017), Naddyra
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/29466
• Institution: Institut Teknologi Bandung

The incidence of Digitalization has significantly grow and affected marketers and consumers in <br /> <br /> communicating and exchanging information. Due to fact of Digitalization, the social media platforms <br /> <br /> features are simultaneously growing which promotes their users to utilize the platform and explore its <br /> <br /> features. The utilization of the social media platforms is not limited for communication and exchanging <br /> <br /> information, it now accommodates express their interests such as travel and photography through visual <br /> <br /> representation or imagery. Among these platforms that provides the feature of image sharing is Instagram. <br /> <br /> Instagram is one of the Being an emerging platform that provides content creation of image sharing, this <br /> <br /> platform is highly utilized by influencers worldwide to express their interests and life snapshots through <br /> <br /> content creation. Across these influencers are Travel Bloggers which are dependent to visual content <br /> <br /> sharing for representing travels. These Travel Bloggers are also dependent on using social media since it <br /> <br /> would be the platform for sharing their travel ventures. However, the attitude of its users in expressing their <br /> <br /> interests and passion through image, perceiving one’s image, and engagement may vary from one practice <br /> <br /> to another. The effects may derive from the embedded background of the users, which usually come from <br /> <br /> their nation origins. Due to this fact, this research is conducted with an objective of enclosing the used and <br /> <br /> engaged content type of images by Travel Bloggers and finding the cause and effect of used content type <br /> <br /> and engagement. This study would sam3ple French Travel Bloggers and their most recent image posts for <br /> <br /> content analysis of their content type utilization and engagement performance by calculating the average <br /> <br /> engagement score of each posts. Furthermore, their utilization would be compared to other practices in <br /> <br /> viewing the differences and/or similarities shared by both context of online image sharing. By conducting <br /> <br /> and completing data analysis, possible contextual factors that could that supports the arguments from the <br /> <br /> findings would be determined. These contextual factors could be an object that could be justified for further <br /> <br /> research in order to prove this research’s assumptions.