FACTORS AFFECTING THE USAGE INTENTION OF ERGONOMICS PRODUCTS (OFFICE CHAIR, KEYBOARD, AND MOUSE)

• Main Author: NADIRA NURFITRISARI (NIM : 13414084)
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/29492
• Institution: Institut Teknologi Bandung

<p align="justify"> Ergonomics product is a product that designed to increase the ease of use and reduce the risk of injury that might result from product using. Ergonomics product is widely produced and used by the general public, with the majority of product types in the form of office equipment, such as tables and chairs, as well as computer-related products, such as mouse and keyboard. Viewed from the consumer's perspective, ergonomics products can provide benefits related to product functionality, such as increasing productivity and reducing the risk of injury due to long-term product use. Whereas from the manufacturer's point of view, ergonomics products can provide improvements to the production process and increase the revenue through implementing the ergonomics product marketing strategy. However, it is still unknown whether these benefits are factors that influence the intention to use ergonomics products, or there are other factors that are more significant. <br /> <br /> This research aims to determine the level of consumer awareness of ergonomics products and what factors influence the intention to use ergonomics products. The research was conducted by building a model consisting of eight factors and seven hypotheses that were evaluated using Structural Equation Modeling (SEM). Ergonomics products used in this study are limited to office chair, keyboard and mouse. As for obtaining data, the authors use survey methods with printed questionnaires and experiments. Respondents in this study were men and women aged 18-53 years with a minimum level of high school who were domiciled in the cities of Bandung, Jakarta, Solo and Yogyakarta. <br /> <br /> Based on the conclusions obtained, the level of consumer awareness in the sample of this study on ergonomics products in general has been quite high, but in particular the ergonomics products of office chair, keyboard and mouse are still low. While the factors that are proven to influence the intention of using ergonomics products are perceived of design, perceived of comfortability, perceived of social image, perceived of complexity, and perceived usefulness. <br /> <p align="justify">